First Texan USDA Secretary Tours Cotton Hub in Lubbock, Urges Swift Action for Farmers

Only 65 days into her groundbreaking role, USDA Secretary Brooke Rollins—the first Texan to head the agency—strategically visited Lubbock to engage with farmers and agricultural leaders during a tough season for Texas producers. As cotton prices plummet to alarming lows and a relentless drought affects the area, Rollins’ presence introduced a sense of visibility and measured hope.

Hailing from the Lone Star State, Rollins brings strong Texas roots to Washington. She grew up surrounded by cattle and small-scale farming, later earning a degree in agricultural development from Texas A&M and a law degree from the University of Texas at Austin. 

Rollins has a distinguished public service career that includes working under former Governor Rick Perry and succeeding Sonny Perdue as Secretary of the U.S. Department of Agriculture.

During her visit, Secretary Rollins explored the Cotton Classification Complex, a distinctive facility resulting from the partnership between USDA and Texas Tech University, which is essential for grading the region’s cotton. She subsequently engaged with Texas Tech leaders and local agricultural producers to explore ways to enhance the connection between federal agriculture policy and the needs of rural Texas.

Rollins conveyed a sense of urgency regarding potential relief for struggling producers. “I hope these renegotiations take place swiftly.”  Rollins continued, I’m already traveling to various regions around the globe, and we’re broadening our market reach.

Rollins proposed the concept of decentralizing certain aspects of the USDA to enhance support for rural communities: “This administration is dedicated to utilizing every possible means—whether through incentives or enforcement—to guarantee that our farmers and ranchers receive the assistance they need.”

Her message was unmistakable: Texas agriculture is vital, and the USDA, under her guidance, aims to ensure its continued success.

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